Sample article. Replace or delete it.
Start with the pages that already matter to your business: your main services and your contact page. Check that each one has a clear title, a single clear purpose and a way to get in touch.
Next, look at how people actually search for what you offer. Write down the questions they ask and make sure your site answers them plainly. Finally, make sure the site is fast on a phone, and that you can see enquiries in your analytics.